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Herzberg Viewed Satisfaction and Dissatisfaction as Two Different Factors That

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Herzberg viewed satisfaction and dissatisfaction as two different factors that exist along different dimensions.


Definitions:

Focused Strategy

A strategy utilized by companies to focus on a particular market segment or demographic, offering customized products or services.

Organization Design

The creation of roles, processes, and formal reporting relationships in an organization to achieve its goals and objectives.

Differentiation

The process of distinguishing or creating differences between products, services, or concepts to make them more appealing to specific target markets.

Unique Competencies

Speaks to the distinct capabilities or skills that set an individual or an organization apart from competitors.

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