The Coordination and Integration of All Marketing Communication Tools, Avenues

question 59

Multiple Choice

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

• A)the marketing plan.
• B)the marketing mix.
• C)integrated marketing communications.
• D)marketing strategy.

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Definitions:

Iron Ore

Naturally occurring rocks and minerals from which metallic iron can be economically extracted.

Gypsum

A common calcium sulfate mineral, generally formed by the evaporation of water.

Clay

A fine-grained natural soil material containing clay minerals, known for its plasticity when wet and used in ceramics.

Wallboard

A construction material made from gypsum and used in building for walls and ceilings, known for its fire resistance.