All of the Following Are Reasons Why Consumers Do Not

question 43

Multiple Choice

All of the following are reasons why consumers do not watch television ads except:

• A) they are bored
• B) the ads are annoying
• C) the program is boring
• D) a competing brand is being advertised

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Definitions:

Realistic Conflict Theory

The idea that competition over scarce resources leads to intergroup hostility and conflict.

Frustration-Aggression

A theory proposing that frustration often leads to aggressive behavior, as aggression is a result of blocked, expected goals.

Ingroup Favoritism

The tendency to give preferential treatment and regard to members of one's own group over those of another group.

Minimal Group Effect

The minimal group effect describes the tendency of people to favor and prioritize the interests of even arbitrarily defined in-groups over out-groups.