Developing a Strong Brand Begins With

question 1

Multiple Choice

Developing a strong brand begins with:

• A) a SWOT analysis
• B) developing a product positioning strategy
• C) discovering why consumers buy a brand and why they rebuy the brand
• D) understanding how a brand compares with competing brands

---

Definitions:

Orbital Variations

Changes in the shape, tilt, and orientation of the Earth's orbit around the sun, affecting climate patterns over long periods.

Solar Radiation

The electromagnetic energy emitted by the sun, including visible light, ultraviolet light, and infrared radiation, which provides the energy necessary for life on Earth.

Infrared Energy

Invisible radiant energy emitted by all objects above absolute zero, detectable as heat.

Greenhouse Gases

Atmospheric gases, including water vapor, carbon dioxide, and methane, that contribute to the Earth’s greenhouse effect.