The Goal of Examining Customers in the Communications Market Analysis

question 228

Multiple Choice

The goal of examining customers in the communications market analysis is to:

• A) measure the impact of market segmentation
• B) determine products that are not being made by the competition
• C) understand what they think, why they buy, when they buy, where they buy, and how they evaluate a product after a purchase
• D) differentiate the various customer groups and how much market share each competitor has

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Definitions:

Humanistic Psychologists

Psychologists who focus on individual potential for growth and the role of unique perceptions in growth processes, emphasizing a subjective view of human experience.

Skinner-behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning, proposed by B.F. Skinner.

Freud-Gestalt Psychology

An approach that incorporates elements of Freud's psychoanalytic theory and Gestalt psychology, focusing on unconscious processes and perceptions in understanding behavior.

Classical Conditioning

A learning approach whereby two stimuli are consistently associated together; the second stimulus initially generates a response which ultimately is generated by the first stimulus alone.