During the External Information Search Process for Purchasing Alternatives, Consumers

question 57

Multiple Choice

During the external information search process for purchasing alternatives, consumers with high levels of involvement tend to spend:

• A) more time searching for external information
• B) less time searching for external information
• C) rely on external information more than internal information
• D) more time shopping in retail stores

---

Definitions:

Self-Serving Bias

A cognitive bias that leads individuals to attribute their successes to internal factors while blaming external factors for their failures.

Differential Forgetting

Refers to the phenomenon that different types of information are forgotten at different rates, often influenced by the relevance, emotional impact, and repetition of the information.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining others' behavior.

Illusory Correlation

Cognitive exaggeration of the degree of co-occurrence of two stimuli or events, or the perception of a co-occurrence where none exists.