An Advertisement That Encourages Consumers to Call a Toll Free

question 142

Multiple Choice

An advertisement that encourages consumers to call a toll free number or access a Web site to purchase a product at a discount price focuses on which part of an attitude?

• A) affective
• B) conative
• C) cognitive
• D) the inert set

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Definitions:

Alarm Phase

The initial stage of the body's response to stress, activating the fight or flight response and preparing the body to face or flee the threat.

Chronic Stress Phase

A prolonged period of stress without adequate relief or relaxation, leading to various health issues such as anxiety, depression, and cardiovascular diseases.

Display Rules

Social and cultural rules that regulate when, how, and where a person may express (or suppress) emotions.

Role Requirement

Expectations or obligations associated with a particular social or professional position that individuals are expected to fulfill.