When Members of the Buying Center Agree to Consider IBM,Dell,and

question 106

Multiple Choice

When members of the buying center agree to consider IBM,Dell,and Hewlett-Packard in purchasing new computers because they are the firms that expressed interest,which stage of the b-to-b buying process is taking place?

• A) vendor selection
• B) identification of alternatives
• C) identification of vendors
• D) vendor evaluation

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Definitions:

Interest

Interest is the charge for borrowing money or the payment earned on deposited funds.

Withdrawal

The act of removing funds from an account, plan, or investment.

Interest

The charge for borrowing money or the return on invested capital, typically expressed as a percentage.