One Method to Measure the Creative Reputation and Capability of an Advertising

question 74

True/False

One method to measure the creative reputation and capability of an advertising agency is to look at a list of awards the company has received for past campaigns.

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Definitions:

Job Enlargement

Increasing task variety by combining into one job two or more tasks previously done by separate workers.

Horizontal Loading

A job design approach that increases the number of tasks at the same level of responsibility or complexity to enrich a job role.

Job Depth

The degree to which a job entails a variety of tasks and involves decision-making and control over those tasks.

Job Enlargement

Increasing the variety of tasks in a job to enhance employee satisfaction and performance.