All of the Following Are Reasons Consumers Use the Affect

question 223

Multiple Choice

All of the following are reasons consumers use the affect referral method to evaluate alternatives,except:

• A) consumers have already eliminated the evoked set from consideration
• B) the affect referral method saves time and mental energy
• C) the consumer may have already used the multiattribute approach in a previous purchase situations
• D) the consumer has developed an emotional bond with the particular brand

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Definitions:

Playing Sports

Engaging in physical activities governed by a set of rules or customs and often engaged in competitively.

Social-Facilitation

The tendency for people to perform differently when in the presence of others than when alone, often improving on simple or well-learned tasks.

Spectator

An observer who watches or attends an event or activity without taking part in it.

Law-Of-Numbers

A principle suggesting that larger numbers of trials or samples lead to more stable and accurate averages and outcomes.