In Terms of Searching for Opportunities in a Communications Market

question 195

Multiple Choice

In terms of searching for opportunities in a communications market analysis,a new communication opportunity exists in each of the following situations,except:

• A) there is an unfilled market niche
• B) the competition is doing a poor job of meeting needs of some customers
• C) competitors have a distinct competence to offer customers
• D) a market niche is not being targeted with effective marketing communications

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Definitions:

Congressional Candidate

An individual who is running for a seat in the United States Congress, either in the House of Representatives or in the Senate.

Personal Computer

A compact, user-centric electronic device designed for individual use, capable of executing a wide array of tasks.

Government Expenditures

The total amount of money spent by the government on various programs, services, and debts.

Gross Domestic Product (GDP)

The total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.