In Terms of Searching for Opportunities in a Communications Market

question 195

Multiple Choice

In terms of searching for opportunities in a communications market analysis,a new communication opportunity exists in each of the following situations,except:

• A) there is an unfilled market niche
• B) the competition is doing a poor job of meeting needs of some customers
• C) competitors have a distinct competence to offer customers
• D) a market niche is not being targeted with effective marketing communications

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Definitions:

Radioactive Compound

A radioactive compound contains atoms that undergo spontaneous decay, emitting radiation as a result.

PET

A medical imaging technique, Positron Emission Tomography, which uses radioactive substances to visualize and measure metabolic processes in the body.

MRI

Magnetic Resonance Imaging, a non-invasive imaging technology that produces three-dimensional detailed anatomical images without the use of damaging radiation, useful in diagnosing a variety of conditions and diseases.

DSA

Digital Subtraction Angiography, a type of fluoroscopy technique used in radiology to visualize blood vessels by subtracting a pre-contrast image from subsequent images, after the contrast material has been injected.