The Process of Identifying Audiences for the Goods and Services

question 73

Multiple Choice

The process of identifying audiences for the goods and services the company sells and the communication strategies needed to reach these audiences is which of the following?

• A) communication marketing analysis
• B) competitive analysis
• C) target market analysis
• D) promotions opportunity analysis

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Definitions:

Intelligence

The ability to learn from experience, solve problems, and adapt to new situations.

Piagetian

Relating to the developmental theories of Jean Piaget, focusing on how children's cognition develops in stages.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, influencing the probability of that behavior being repeated.

Tongue Out

A gesture where the tongue is stuck out of the mouth, which can be an expression of concentration, defiance, or playfulness.