In an Advertisement,which Part Is the Plot or Scenario That

question 24

Multiple Choice

In an advertisement,which part is the plot or scenario that used to convey a message?

• A) leverage point
• B) product benefit
• C) executional framework
• D) personal value

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Definitions:

Common Property Resource

Resource to which anyone has free access.

Efficient Use

Utilization of resources in such a way that maximizes the production of goods and services at lowest cost.

Coase Theorem

A principle stating that if trade in an externality is possible and there are no transaction costs, bargaining will lead to an efficient outcome regardless of the initial allocation of property.

Usage Fee

A charge imposed for using a particular service or facility, typically structured according to the extent or duration of use.