The Method of Consumer Segmentation That Is Based on Population

question 14

Multiple Choice

The method of consumer segmentation that is based on population characteristics is:

• A)demographics.
• B)psychographics.
• C)geographic.
• D)polygraphic.

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Definitions:

Family Planning

The practice of controlling the number and spacing of one’s children, using various methods of contraception and fertility management.

Vaginal Ring

A flexible, plastic ring inserted into the vagina to release hormones, preventing ovulation as a method of contraception.

Monthly Periods

The regular, cyclic discharge of blood and mucosal tissue from the inner lining of the uterus through the vagina, also known as menstruation.

Oral Contraceptives

Medications taken by mouth to prevent pregnancy, often containing hormones to regulate or stop ovulation.