The Method of Consumer Segmentation That Is Based on Population

question 14

Multiple Choice

The method of consumer segmentation that is based on population characteristics is:

• A)demographics.
• B)psychographics.
• C)geographic.
• D)polygraphic.

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Definitions:

Role Ambiguity

A situation in which the expectations associated with a role are unclear, leading to confusion and possibly stress.

Institutionalism

Institutionalism refers to an approach in social science that emphasizes the role of institutions in shaping social behavior, outcomes, and processes.

Psychological Apathy

A state of indifference where an individual shows lack of interest, enthusiasm, or concern towards emotional, social, or physical life.

Daily Life

The routine or regular activities and experiences that make up an individual's everyday existence.