A Communications Budget Is Based On

question 9

Multiple Choice

A communications budget is based on:

• A)communication objectives.
• B)marketing objectives.
• C)both communication and marketing objectives.
• D)a targeted level of return on investment.

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Definitions:

Art Brut

French, “Crude Art.” The mid-20th-century art movement led by Jean Dubuffet that rejected the conventions of traditional art in favor of the untaught art of children and the mentally ill.

Expressionist Artist

An artist associated with expressionism, an art movement that emphasizes the expression of emotional experience over physical reality.

Gestural Abstraction

Also known as action painting. A kind of abstract painting in which the gesture, or act of painting, is seen as the subject of art. Its most renowned proponent was Jackson Pollock. See also Abstract Expressionism.

Canvas

A durable fabric used as a surface for painting, often stretched across a wooden frame.