When BMW Motorcycles First Began Targeting Some Advertisements Toward Females,the

question 185

Multiple Choice

When BMW Motorcycles first began targeting some advertisements toward females,the impact was minimal at first,but after awhile began to have an impact on inquiries by females and later on sales revenue.This illustrates the concept of:

• A) impact of communication goals on sales revenues
• B) threshold effects
• C) sales-response function curve
• D) carryover effect

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Definitions:

Organizational Development

A planned, organization-wide effort to increase an organization's effectiveness and viability, often involving interventions in its processes, operations, or culture.

Sociotechnical System

A method for designing sophisticated organizational work that acknowledges the relationship between individuals and technology in the workplace.

Geographical Manager

A manager responsible for overseeing operations, performance, and strategy implementation across different geographic locations or territories.

Functional Manager

A manager responsible for a specific business function or department within an organization, such as marketing, finance, or production.