Automobile Manufacturer Ads Result in About 15 Percent of All

question 99

Multiple Choice

Automobile manufacturer ads result in about 15 percent of all magazine advertising revenue.One reason auto manufacturers spend so much on advertising is that consumers do not purchase vehicles on a regular basis.When they do make decisions to purchase new cars,the auto companies want to make sure consumers remember the right brand.This illustrates the concept of:

• A) decay effects
• B) wear out effects
• C) carryover effects
• D) threshold effects

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Definitions:

Autonomy

The right or condition of self-government, often within a larger organization or nation, allowing for a degree of independence in decision-making processes.

Antebellum Era

A period in the United States history before the Civil War, characterized by tensions over slavery and rapid territorial expansion.