The Primary Objective of the Meet-The-Competition Method for Developing a Marketing

question 169

Multiple Choice

The primary objective of the meet-the-competition method for developing a marketing communications budget is to:

• A)match the communication budget with sales.
• B)ensure marketing dollars are invested where it is most needed.
• C)prevent the loss of market share.
• D)ensure marketing dollars are allocated appropriately.

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Definitions:

Generate Profits

The process of creating a financial gain for a business, typically through revenue exceeding costs.

Social Media

Websites and applications designed for social networking, content sharing, and community engagement, allowing users to create and share content or participate in social networking.

Discounts

Reductions from the usual cost of goods or services offered to customers, typically to encourage purchases.

Global Brand

A brand that is marketed under the same name in multiple countries.