Coupon Programs Are an Example Of

question 41

Multiple Choice

Coupon programs are an example of:

• A) marketing strategies
• B) marketing tactics
• C) geo-demographic analysis
• D) collecting secondary data

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Definitions:

ESOs

Stock options provided to employees within their salary package permit them to acquire shares in the company at a fixed price, serving as part of their overall compensation.

Company Stock

Equity shares issued by a company representing ownership interests, giving shareholders voting rights and a claim on the company’s profits in the form of dividends.

ESOs

Employee Stock Options; a form of equity compensation granted by companies to their employees and executives, allowing them to purchase company shares at a set price for a certain period.

Cash Wages

Payments made to employees in the form of physical currency or through direct deposits to their bank accounts as compensation for their labor.