The Design of an Advertisement That Attracts Attention or Presents

question 54

Multiple Choice

The design of an advertisement that attracts attention or presents information is called the:

• A) message theme
• B) appeal
• C) executional framework
• D) leverage point

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Definitions:

Legitimate Business Purpose

A valid, lawful reason conducted by a business that justifies certain actions or policies.

Undue Hardship

A significant difficulty or expense imposed on an employer by accommodating an employee under laws like the ADA.

Restraints on Competition

Measures or agreements that limit competition between businesses, often scrutinized under antitrust laws.

Free Competition

The condition in a market where businesses and individuals can operate and compete with minimal governmental interference or regulation.