Discovering the Major Selling Idea for a Good or Service

question 176

Multiple Choice

Discovering the major selling idea for a good or service is part of which component of advertising planning and research?

• A) agency selection
• B) general pre-planning input
• C) product-specific research
• D) quantitative research

---

Definitions:

Federal Bankruptcy Law

A collection of laws outlined in the U.S. Bankruptcy Code that governs the process by which individuals, couples, and businesses may declare bankruptcy in the United States.

Bankruptcy Code

The set of federal statutes that govern the process of legal declaration of a person or corporation's inability to pay debts.

Alimony

Financial support paid by one former spouse to another after divorce or separation, intended to provide for the recipient's needs.

Child Support

Child support refers to periodic payments made by a parent for the financial benefit of a child following the end of a marriage or other relationship, aimed at covering living expenses and needs of the child.