The Key Go-Between for the Advertising Agency and a Client

question 142

Multiple Choice

The key go-between for the advertising agency and a client company is usually the:

• A) account executive
• B) creative
• C) media planner
• D) traffic manager

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Definitions:

Gross Method

Accounting treatment for purchase discounts where discounts are not considered until actually taken.

Note Payable

A promissory note from the maker’s point of view.

Interest Accrued

The accumulation of interest on a loan or bond that has been earned but not yet paid.

Periodic Inventory Method

An inventory accounting method where physical counts are used to determine the cost of goods sold and ending inventory at specific intervals.