The Third Step in a Purchase Decision,which Follows the Knowledge

question 215

Multiple Choice

The third step in a purchase decision,which follows the knowledge stage in the hierarchy of effects model,is:

• A) awareness
• B) liking
• C) preference
• D) conviction

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Definitions:

Marketer

A person or company responsible for promoting and selling products or services.

Globalization

Occurs as people become increasingly aware of, and dependent on, one another.

Wind

Air in motion relative to the surface of the Earth, ranging from gentle breezes to powerful gusts and storms, caused by the uneven heating of the Earth's surface.

Hundred-mile Diet

A lifestyle choice to consume only foods grown or produced within a hundred miles of one's residence, aiming to support local economies and reduce environmental impact.