The Means-Ends Chain Approach Suggests That an Advertisement Should Contain

question 214

Multiple Choice

The means-ends chain approach suggests that an advertisement should contain a message or means that:

• A) leads the consumer to a desired end state
• B) changes a consumer's attitude
• C) modifies a consumer's beliefs
• D) stimulates some type of behavior

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Definitions:

Computer Literacy

The ability to use computers and related technology efficiently, with a range of skills covering levels from elementary use to programming and advanced problem solving.

Cultural Literacy

The ability to understand and participate fluently in a given culture by being familiar with its symbols, practices, and concepts.

Computer Literacy

Refers to the ability to use computers and related technology efficiently, with a range of skills covering levels from elementary use to programming and advanced problem solving.

Electronic Searches

The process of using the internet and digital databases to find information, documents, or specific data using search engines and keywords.