An Advertisement Designed to Convince Viewers That If They Do

question 173

True/False

An advertisement designed to convince viewers that if they do not use a particular brand of deodorant, they will be social outcasts is stressing the severity of a negative consequence in a fear appeal.

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Definitions:

Employment Interviews

Formal conversations between a job applicant and an employer to assess the applicant’s suitability for a position.

Work Samples

Examples of previous work used to demonstrate an individual's skills, quality of work, and experience to potential employers.

Halo Effect

The tendency to let an overall impression of a person, brand, or product positively influence one's thoughts and feelings about their specific traits.

Underweight Information

Information that is given less significance or consideration than is warranted by its importance or relevance.