In Terms of the Hierarchy of Effects Model, to Obtain

question 25

Multiple Choice

In terms of the hierarchy of effects model, to obtain brand loyalty:

• A) all six steps must be present.
• B) knowledge and preference is essential, the other steps are not.
• C) liking, preference, and conviction are essential, the other steps are not.
• D) awareness, knowledge, and conviction are essential, the other steps are not.

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Definitions:

Confabulation

The production of fabricated, distorted, or misinterpreted memories about oneself or the world, without the conscious intention to deceive.

Dementia

A category of brain diseases that cause a long-term and often gradual decrease in the ability to think and remember, affecting daily functioning.

Lewy Body

Abnormal aggregates of protein that develop inside nerve cells, contributing to Parkinson’s disease, Lewy body dementia, and other disorders.

Pick Disease

A rare neurodegenerative disease that causes progressive destruction of nerve cells in the brain, leading to changes in behavior, personality, and ultimately severe dementia.