Billboard Advertising Normally Has a Very Low CPM (Cost Per

question 127

True/False

Billboard advertising normally has a very low CPM (cost per thousand exposures).

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Definitions:

Distribution

Refers to the way in which something is shared out or spread across a range, often used in reference to statistical data.

Two Variables

Refers to studies or analyses that involve examining the relationships or interactions between two different variables.

Test of Independence

A statistical technique that identifies whether there is a meaningful relationship between two variables of categorical type.

Categorical Variable

A variable that represents groups or categories with no intrinsic ranking or order.