What Moves a Consumer from Understanding a Product's Benefits to Linking

question 22

Multiple Choice

What moves a consumer from understanding a product's benefits to linking those benefits with personal values,the process is called:

• A) awareness
• B) liking
• C) preference
• D) a leverage point

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding information available for processing and manipulation.

Brain Trauma

Refers to any injury to the brain, often resulting from accidents, blows to the head, or medical conditions, which can affect cognitive and physical functioning.

Anterograde Amnesia

A condition affecting memory, characterized by an inability to form new memories following the onset of the amnesia, while long-term memories from before the onset may remain intact.

Modality-General

Pertains to processes or properties that are not specific to one particular mode of sensation or perception but apply across different sensory modalities.