Rational Appeals Work Best When

question 26

Multiple Choice

Rational appeals work best when:

• A)there is low involvement and the product is simple.
• B)there is high involvement, but no emotion.
• C)there is high involvement and the viewer is willing to pay attention to the ad.
• D)they are related more to the product than the amount of involvement.

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Definitions:

Time-Consuming

Activities or processes that require a significant amount of time to complete.

Expensive

Describes an item or service that has a high price or costs a lot, often relative to similar items or services.

VALS Framework

A psychographic segmentation tool that classifies consumers based on values, attitudes, and lifestyles to understand consumer behavior better.

Primary Motivations

The fundamental reasons or driving forces behind individuals' behaviors or actions, particularly in the context of consumer behavior.