Emotional Appeals Are Based on Each of the Following Ideas

question 263

Multiple Choice

Emotional appeals are based on each of the following ideas except:

• A)humor and sex appeals are being overused and therefore not as effective as in the past.
• B)consumers ignore most advertisements.
• C)rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised.
• D)emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand.

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Definitions:

Expected Number

The mean or average outcome of a random variable in a probability distribution.

Catch Fish

The act of capturing fish as a form of aquatic animal harvesting for food, sport, or commercial purposes.

Random Variable

A variable whose values depend on outcomes from a random phenomenon, essentially connecting real-world occurrences to numerical values.

Probability

The quantification of the chance that a specific outcome or event will take place.