Generic Message Strategies Are Seldom Used in the Business-To-Business Sector

question 231

Multiple Choice

Generic message strategies are seldom used in the business-to-business sector because:

• A) emotional strategies are more effective
• B) it is often used by competitors
• C) it does not lead to any specific action
• D) few firms dominate an industry

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Definitions:

Socialized

The process of learning and adopting the norms, values, and behaviors of a group or society.

Organization

An arranged group of people with a particular purpose, such as a business or government department.

Orientation

An introductory phase or process designed to acquaint new employees with the workplace, its policies, and procedures.

Job Assessment

The evaluation of a job's responsibilities, requirements, and importance within an organization to determine appropriate compensation, classification, and staffing needs.