The Number of Times a Target Audience Must Be Exposed

question 61

Multiple Choice

The number of times a target audience must be exposed to a message to achieve a particular objective is called:

• A) gross rating points
• B) effective reach
• C) effective frequency
• D) opportunities to see (OTS)

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Definitions:

Need-satisfaction

A sales approach that focuses on identifying and meeting the specific needs of a customer, emphasizing the benefits of a product or service that can meet those needs.

Stage Technologies

Innovative tools and devices designed to enhance live performances through special effects, automation, and advanced sound and lighting.

Modular Production

A manufacturing approach that involves producing components or modules in separate units, which can then be easily combined or assembled into a final product.

Need-satisfaction

The process of fulfilling or satisfying the requirements or desires of consumers or clients.