Which Help(s) Consumers Tie an Advertisement into Their Current Knowledge

question 134

Multiple Choice

Which help(s) consumers tie an advertisement into their current knowledge structure nodes and cognitive maps that already exist in their minds?

• A) taglines
• B) an identifiable selling point
• C) simplicity
• D) brand equity

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Definitions:

Maladaptive Behaviors

Actions or tendencies that are counterproductive to oneself or to societal expectations and can interfere with functioning and personal goals.

Synaptic Potential

The potential difference across a synapse that influences the probability of neuron firing by facilitating or inhibiting neuronal signals.

Sigmund Freud

An Austrian neurologist famous for founding psychoanalysis, a clinical method for treating psychopathology.

WWII

The Second World War, a global conflict that lasted from 1939 to 1945, involving most of the world's nations.