In Creating an Advertisement, the Creative Begins with the Creative

question 123

Multiple Choice

In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:

• A) develop a means-end chain
• B) choose a spokesperson or decide if one will be used
• C) choose an appropriate message strategy
• D) decide on the ad execution

---

Definitions:

Financial Resources

Assets in the form of money or other valuables that an individual or organization can utilize to carry out its functions or objectives.

Labour Costs

The total sum of all compensation that a business must pay to its employees for a set period or on a given project.

Environmental Pollution

The contamination of the natural environment causing adverse effects on living beings and the ecosystem.

Incorporation Practices

Incorporation practices involve legal and procedural steps required to form and register a company as a separate legal entity, according to specific jurisdictional regulations.