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Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
Muffins
Baked goods that are usually sweet, made from batter or dough, and often enjoyed as a breakfast food or snack.
Comparative Advantage
The ability of an individual or group to carry out a particular economic activity (such as production of a specific good) more efficiently than another activity.
Compasses
Instruments used for navigation and orientation that show direction relative to the geographic cardinal directions.
Muffins
A small, baked item that is typically sweet, made from batter or dough.
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