The Issue of Accountability for Advertising Results Combined with the Need

question 29

Multiple Choice

The issue of accountability for advertising results combined with the need to create a "return on investment" of marketing dollars had led to a shift of power to the:

• A) creative side of the agency
• B) account side of the agency
• C) media planning and buying side of the agency
• D) client

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Definitions:

Bad Hiring Decisions

The act of employing individuals who are not a good fit for their roles, leading to potential inefficiencies, decreased morale, and increased turnover within an organization.

Job Application Process

involves the steps an individual takes to apply for a job, including submitting a resume and cover letter, attending interviews, and potentially undergoing testing or background checks.

Flexible Work Plans

Arrangements that allow employees to have varied work hours or locations, promoting a balance between work responsibilities and personal life.

Absenteeism

The frequent absence of an employee from work which goes beyond normal or expected levels, often without good reason.