Using Celebrities to Create a "Personality" for a New Brand

question 131

True/False

Using celebrities to create a "personality" for a new brand does not always work as well as for already established brands.

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Definitions:

Critical Period

A specific time in development during which an organism is particularly sensitive to certain stimuli, leading to irreversible outcomes.

Visual Experience

The perception of sights or colors through the eyes, contributing to how we interpret and navigate the environment.

Perceptual Set

A mental predisposition to perceive one thing and not another.

Stereotypes

Overgeneralized beliefs about a particular group or category of people that can lead to prejudiced attitudes and behaviors.