Recency Theory Is Based On

question 1

Multiple Choice

Recency theory is based on:

• A) the concept that the last ad a person sees has the greatest impact
• B) three exposures to an ad are necessary for the ad to be effective
• C) the concept of intrusion value
• D) consumers having selective attention processes

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Definitions:

Long-Term Career Goals

Objectives or aspirations a person aims to achieve in their professional life over an extended period.

Job Realities

Job realities refer to the actual conditions and characteristics of working life in a specific job or industry.

Professional Goals

Objectives or targets that individuals set for their careers, aiming to achieve advancements, skill development, or specific accomplishments in their professional life.

Personal Preferences

Individual choices or inclinations towards certain options, items, or decisions based on personal taste or values.