In Media Planning,instead of Frequency,which Is the Commonly Used Measure

question 104

Multiple Choice

In media planning,instead of frequency,which is the commonly used measure?

• A) reach
• B) opportunity to see (OTS)
• C) gross rating points (GRP)
• D) cost per thousand (CPM)

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Definitions:

Younger Adults

Individuals typically in their late teens through their thirties, often characterized by physical maturity and the onset of full legal rights and responsibilities.

Alzheimer's Disease

A progressive neurological disorder that causes memory loss, cognitive decline, and personality changes.

Tissue Loss

The reduction or degeneration of bodily tissue, which can occur due to age, disease, injury, or lack of use.

Hippocampus

A structure in the limbic system that plays a central role in the storing of new memories, the response to new or unexpected stimuli, and navigational ability.