Effective Frequency Refers to The

question 173

Multiple Choice

Effective frequency refers to the:

• A)number of times a target audience must be exposed to an ad for it to be effective.
• B)percentage of the audience that must be exposed to an ad to achieve an objective.
• C)percentage of the audience that has seen the ad a minimum of three times.
• D)degree of selective attention given by the target audience relative to the objective.

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Definitions:

Corporate Bylaws

Formal rules and regulations adopted by a corporation to govern its operations and management.

Indenture Contract

A formal agreement between a bond issuer and the bondholders, specifying the terms of the bond such as the interest rate, maturity date, and other obligations.

Articles of Incorporation

A document filed with a state or governmental body to legally document the creation of a corporation.

Provincial Tax Agreement

An accord between provinces or between the federal and provincial governments regarding the collection and distribution of taxes.