If the Objective of an Advertising Campaign Is to Increase

question 126

Multiple Choice

If the objective of an advertising campaign is to increase brand recall, then the emphasis should be on:

• A)the characteristics of the target market.
• B)a high level of frequency.
• C)a high level of reach.
• D)both a high level of frequency and a high level of reach.

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Definitions:

Operant Conditioning

A learning process by which the strength of a behavior is modified by reinforcement or punishment.

Voluntary Responses

Actions or reactions that are consciously controlled and chosen by an individual, as opposed to automatic or reflexive responses.

Automatic Responses

Reactions that occur without conscious thought, typically as a result of learned behaviors or innate reflexes.

Personality Development

Personality development involves the growth and changes in an individual's character, traits, and behaviors over time, influenced by both genetic factors and environmental experiences.