Intrusion Value Is

question 51

Multiple Choice

Intrusion value is:

• A) the ability of an ad to capture a viewer's attention without his or her voluntary attention
• B) the degree to which an ad is involuntarily recalled
• C) the perception that an ad was effective
• D) using separate attention process

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Definitions:

Forrester Research

An American market research company that provides advice on existing and potential impact of technology, to its clients and the public.