According to Which of the Principles Below,one Ad Exposure Is

question 140

Multiple Choice

According to which of the principles below,one ad exposure is enough to affect an audience when that person or business needs the product or has an interest in the product?

• A) three-hypothesis theory
• B) recency theory
• C) the media multiplier effect
• D) the intrusion value concept

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Definitions:

Observable Behavior

Actions or reactions of an individual that can be directly seen and measured.

American Psychologists

Professionals based in the United States specializing in the study of cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and their environments.

John B. Watson

An American psychologist who is considered one of the founders of behaviorism, emphasizing the importance of observable behaviors over internal states.

Introspective Study

A research approach focusing on the examination of one's own thoughts and feelings.