The Media Multiplier Effect Means

question 212

Multiple Choice

The media multiplier effect means:

• A) the combined impact of using two or more media is stronger than using either medium alone
• B) the combined effect of television and magazines will increase recall by at least 25%
• C) the use of both trade journals and consumer journals for business-to-business ads will have a greater impact than using either medium alone
• D) that if three different media or used, the combined impact is greater than if only two different media are used

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Definitions:

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money either on demand or at a set time, with the payee’s name mentioned on it.

Fraud in the Factum

A deception made during the act of signing a document, where the signer is misled about the nature of the document and what signing it entails.

Liable

Being legally responsible or obligated; for example, due to negligence or breach of contract.

Holder in Due Course

A party who has acquired a negotiable instrument in good faith, for value, and without notice of any defects, and thus has certain legal protections.