Buzz Marketing Is Attractive to Marketers Because

question 122

Multiple Choice

Buzz marketing is attractive to marketers because:

• A) it reaches consumers where they live and where they like to go
• B) recommendations by another person carries a higher level of credibility than does advertising
• C) it reaches consumers in places that are not expected
• D) it does not look like advertising

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Definitions:

Differentiation Strategy

A business approach where a company seeks to distinguish its products or services from competitors through unique features.

Specific Customers

Targeted individuals or groups that a business aims to serve or attract with its products or services.

Customer Receives

The process by which a customer gets the product or service they have purchased.

Price Pays

The concept that the value or quality of a product or service is reflected in its price, implying that higher prices often indicate better quality.