Which Is Associated with Guerilla Marketing Rather Than Traditional Marketing

question 188

Multiple Choice

Which is associated with guerilla marketing rather than traditional marketing?

• A) measure success by sales
• B) grows by adding customers
• C) grows through existing customers and referrals
• D) aims messages at large groups

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Definitions:

Consistency

denotes the attribute of being uniform, stable, and unchanging over a period of time.

Law of Effect

A principle of behavior psychology suggesting that actions which produce rewards tend to be repeated, while actions that produce discomfort are avoided.

Positive Outcomes

Favorable, beneficial, or desirable results from actions, decisions, or situations.

Fundamental Attribution Error

Overestimates internal factors and underestimates external factors as influences on someone’s behavior.