The Primary Disadvantage of Product Placements Within Online Video Games

question 133

Multiple Choice

The primary disadvantage of product placements within online video games is it will become static and the players will no longer notice it. To combat this problem, a company called Massive developed technology:

• A) that allows players to choose the ad they want to see
• B) that allows players to interact with the ad during the game
• C) that allows players to use sponsored downloads, such as a particular brand of car in a racing game
• D) to change ads in the online game in real time as individuals play or each time they play