The Central Key to the Many Failures of CRM Programs

question 116

True/False

The central key to the many failures of CRM programs was that the CRM program was focused on sales rather than enhancing relationships with customers.

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Definitions:

Retirement

The period of a person's life when they choose to permanently leave the workforce behind, typically due to age or health.

SES (Socioeconomic Status)

A measure of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.

Life Span

The duration of time that an individual lives, from birth to death.

Socio-emotional Selectivity Theory

A theory proposing that as people age, they prioritize emotionally meaningful goals and interactions over the acquisition of new social contacts.