In Coding Data Using RFM Analysis,a Value of "5" for the "R

question 136

Multiple Choice

In coding data using RFM analysis,a value of "5" for the "R" would indicate:

• A) the group of customers who have made the lowest number of purchases within the a specific time period
• B) the group of customers who have made the highest number of purchases within the a specific time period
• C) the group of customers with the longest amount of elapsed time since the last purchase
• D) the group of customers who made the most recent purchases