In Coding Data Using RFM Analysis,a Value of "5" for the "R

question 136

Multiple Choice

In coding data using RFM analysis,a value of "5" for the "R" would indicate:

• A) the group of customers who have made the lowest number of purchases within the a specific time period
• B) the group of customers who have made the highest number of purchases within the a specific time period
• C) the group of customers with the longest amount of elapsed time since the last purchase
• D) the group of customers who made the most recent purchases

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Definitions:

African-American Suffrage

The right of African Americans to vote, a struggle that culminated in the 1965 Voting Rights Act, which aimed to overcome legal barriers at the state and local levels that prevented African Americans from exercising their right to vote under the 15th Amendment.

Radical Republicans

A faction within the Republican Party after the Civil War that advocated for strict Reconstruction policies, civil rights for freed slaves, and punitive measures against the Southern states.

Ku Klux Klan

A white supremacist group formed in the United States during the Reconstruction era, known for promoting racism, anti-Semitism, and violence against ethnic and religious minorities.

Panic of 1873

A financial crisis that triggered a severe international economic depression in both Europe and the United States, lasting until 1879.